In the last few years, CBD oil has grown from a niche alternative treatment to a multimillion-dollar market. The growth rate suggests that by 2022 the CBD market will expand to over $2.5 billion. As more people discover the benefits of CBD, the medical community and legislators alike are taking notice. CBD is used on a daily basis by millions of people, and because of the credibility given to it by doctors, researchers, and lawmakers who support it, more people are trying CBD for the first time every day.
Misunderstandings about CBD have led to legal problems for various companies in some states, but fortunately the difficult times have passed as CBD is now understood and valued throughout the US. Today, it is legal to sell CBD nationwide as long as it remains within the minimum THC limit of 0.3%, which is a negligible amount that does not affect the brain. If you want to sell CBD online, you can start your business without issues as long as you follow a few simple rules (like getting any required licensing and not making direct medical claims on your website).
Understanding CBD and CBD Products
A tincture is a concentrated extract made by soaking herbs in very strong alcohol for long periods of time, or in the case of CBD tinctures, by combining natural hemp oil with alcohol or another solvent. Tinctures are administered by placing a few drops of the liquid under the tongue. Only a small amount is needed for a dose because they are so highly concentrated. This method of administering CBD appeals to people who want the fastest way to take CBD and feel its effects quickly.
Inhalation is a popular method for CBD delivery because, much like with tinctures, the CBD is absorbed directly into the bloodstream and so provides immediate effects. CBD concentrates can be vaped similarly to nicotine e-liquids, so vape supply stores often expand into CBD or vice versa (learn more about selling vape online). Traditional smoking methods like water pipes are also popular, but some CBD retailers find these products troublesome due to drug paraphernalia laws (regardless of their use with legal CBD) and the difficulty of shipping complicated glass items.
Whether you use CBD yourself or you’re just interested in the industry, now is a fantastic time to enter the market and open your own online CBD store. Shift4Shop has everything you need to handle this unique industry and tap into the huge opportunities offered by the CBD market. You’ll have access to the most powerful eCommerce tools available for starting your store, reaching your customers, and getting the brand recognition that leads to a successful business.
Dropshipping is when a manufacturer handles both product procurement and shipping orders. All you do is market the product without touching inventory. This can work well for some products, but is often difficult for CBD oil because you have less control over quality, product selection, and speed of shipment.
In a land where it’s difficult to market CBD using a lot of popular methods (as Facebook Ads, YouTube Ads, and other common ecommerce marketing channels ban these products from their advertising platforms), there are still two viable options that have the potential to bring in a lot of profit if you play your hand right.
You might look at the explosive evolution that the CBD industry has undergone in the past couple of years and find yourself intimidated by market saturation and competition. Fret not — there are still plenty of pieces of the pie for everyone who wants to try and partake.
In a saturated market, you must consider your competitors. Think through the following:
Now that you have the paperwork and selection process out of the way, it’s time to build your website. First, you need a domain name (or a “www.yoursitename.com” web address).
Once you’ve dialed in your legal allowances, it’s time to start setting up shop. There is a simple game plan you can follow to get set up and start selling online. From there, you can start refining your product, marketing, and ecommerce fulfillment strategies to grow your business.
Starting an online CBD business might have some legal and marketing challenges involved, but with the growth of the industry and continued legalization, now is the time to get in. Since it’s still a young industry, you can still get ahead of the curve.
Yes. You can create links between your stores, provided that your store selling hemp and/or hemp-derived products that contain CBD complies with all applicable laws and regulations, and you have reviewed and submitted the Attestation for the Sale of Hemp and Hemp-Derived Products for the store selling the hemp or hemp-derived products.
You can learn more about how to set up and restrict shipping locations by product with Shopify Shipping profiles.
Please confirm that your third-party payment provider is integrated with Shopify before proceeding.
If you’re a US merchant and you want to learn how to set up your Shopify store to sell hemp and hemp-derived products that contain cannabidiol (CBD), then use this page for information about some laws surrounding hemp and hemp-derived products that might apply to your business. Learn more about hemp and hemp-derived products.
Merchants using Shopify Plus can contact the Merchant Success team for guidance and dedicated support in completing the steps required to sell hemp or hemp-derived CBD products on Shopify.
No. Stores that sell hemp or CBD products can’t use Shopify Payments to process payments. If you currently use Shopify Payments, then you have a few options:
A full list of third-party providers integrated with Shopify can be found at Ways to accept payments in the United States. However, not all of these payment providers support hemp or CBD product sales.