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This year, instead of asking our budtenders about their favorite products, we reached out to our lovely purchasing team and asked them to share their favorite products of 2020, to bring you the inaugural Hashtag Buyers’ Choice 2020.

As 2020 comes to an end and we celebrate the beginning of a new year, the team at Hashtag decided to take a look back at some of our favorite products of 2020!

We thought it would be neat to highlight some of the magic that happens on the backend here at Hashtag, because without our most excellent cannabis purchasers, we wouldn’t have any cannabis to sell to you! Every weekly, biweekly, or monthly purchase order is built out of data analysis, trend watching, and personal relationships with our partners built over the last five years.

Our awesome team of three — Em, Mel and Chris — compiled their list of this year’s MUST HAVE items for an epic high New Years Eve from home.

Pouring a syrupy infusion over a tray for cooling and solidification. A Craft Elixirs employee scrapes cannabis infused edible chews down into squares.

“I worked really hard on the marketing and branding [of Craft Elixirs],” she said. “It takes a really long time to design the packaging to match your vision – and it’s really about a combination of something visual and something educational.” But this is what keeps her coming back; she is able to have the final say in the taste and look of something she envisioned from the bottom up.

Craft Elixirs’ product line began with a coffee syrup called Bagley Ave. Brew, which tastes best on ice cream or French toast. Most of the company’s product names were inspired by Seattle’s streets and neighborhoods, such as Ballard Beat (orange and blueberry), Capitol Hill Heat (smoke and habanero), Seattle Simple (a sweet simple syrup), Wallingford Wanderlust (Strawberry Peppercorn), Ginger Grass (ginger root), Logan Blvd 312 (a tribute to the Hoffman’s hometown in Chicago – with Loganberry, blackberry and raspberry); and they even have DANK, a chocolate syrup.

This is the market that Craft Elixirs is trying to cater to — those who like to vary their potencies, rather than just chasing the highest dose possible.

Jamie Hoffman, President of Craft Elixirs, began the sophisticated mixology venture as a reason to move from Chicago to Seattle. In Chicago, she had owned her own company called Chicago Earth, which designed vertical wall gardens. With tons of experience in marketing and design, Hoffman felt she could use her skills to take a leap into the cannabis industry.

Though the line is based around sweets, it hasn’t been all lollipops and gumdrops for Hoffman. The cannabis industry is already difficult, but edible companies can have a particularly tough time. For Hoffman, the retail side of her business is one of the most difficult parts. It’s easy to get overwhelmed on a retailer’s shelf in a market that feels like it’s becoming more and more saturated. In the cannabis industry, there are so many regulations covering where the product can be placed or displayed once it reaches the retailer. So how do you stand out?

Just another day working inside of a licensed cannabis edibles processing plant in Washington.