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The hemp-derived CBD market is expected to top $591 million this year, according to Brightfield Group, a market research firm, and could grow to $22 billion by 2022 if the Farm Bill passes.

The Avetisyan brothers are riding that wave, but say they would welcome regulation on any level — state or federal.

Consumers who purchase a CBD product from a non-licensed retailer in California are, in a sense, blindly trusting that its purity and THC levels are sound. But research shows that’s often not the case. A 2017 University of Pennsylvania study found that up to 70% of CBD products sold online may actually be mislabeled. Out of 84 items surveyed, 18 had THC levels high enough to potentially cause impairment.

So if hemp-derived CBD is still readily available, why does the state’s posture on the stuff matter?

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Colorado is choosing to ignore the federal government’s position and is allowing growers to extract CBD from hemp. California, on the other hand, has decided to follow the FDA’s lead — condemning the extract but doing very little in the way of keeping it out of the hands of consumers.

As of late October, the state’s Bureau of Cannabis Control had not taken any action against businesses selling foods or supplements containing CBD.