JB: Not to mention Covid. We were locked down, we couldn't travel, and we were trying to operate a brand new startup from across the country.
Tell us about the origins of Mellow Ice Cream.
EG: A solid year of intensive R&D. We worked with chemists, food scientists, a chef, so many industry people who were so much better versed in their craft than we are. We broke everything down to its rawest form in a way that was amenable to being used in frozen products, and that’s been the focus of Mellow: what can we be, what solutions can we create? And this high level of product development that we’ve been through taught us an incredible amount.
Jesse Bride: Enrique and I had been roommates and friends, had both gone into different careers, and had both been entrepreneurs previously. We had a few conversations about the cannabis industry, how we were both attracted to it, and we’d both been through family situations where someone was dealing with — or had been lost to — cancer. Any project we got involved in, we wanted to do the work ourselves, where we could split the work, pay out of our own pockets. We were in New York, and we knew there was cannabis ice cream floating around, and we thought what a great way to get a cannabinoid into the body. The person in my family who’d passed away couldn’t ingest oils because of nausea, couldn’t smoke, obviously, so this was a product I truly wished was there when we needed it. But it lit a spark under Enrique and me; we agreed we’d make THC- and CBD-infused ice cream at the highest level so that we could give it to a family member.
What were some other challenges you faced in launching Mellow?
Hello Antonio, you can use CBD oil without any problem, just keep in mind that the effect will not be psychotropic.
Mix caramel, milk and cream and heat on low until completely dissolved to make base mixture
Step 3: In a clean bowl or plate, cut the banana into slices and then crush it with a fork. When ready, add to the above mixture and add the rum and honey. Whisk everything together with a blender until creamy.
✨ Enjoy your homemade cannabis ice cream
If you’ve already taken note of all the ingredients you’ll need to make this recipe, you just need to get down to work. But first I’d like to talk to you about decarboxylation. “Descarbox what,”?, a friend of mine told me the other day. Did the word surprise you too? Actually, I’m sure you’ve done it if you’ve prepared any marijuana recipes.
So you don’t strain the weed out? I’ve only made weed butter so this is my second attempt that’s something else
These would be the basic ingredients, but from here you can add others that you like to have in the ice cream. Some people put cookies, coconuts, nuts or mint on it, among other flavors. In this case it looks great because they are products that match great with rum and honey, without leaving aside the flavor, aroma and characteristics of the marijuana you choose to make your cannabis ice cream.
Step 1: In a casserole dish with enough depth, heat the cream over a medium heat (so it doesn’t burn) and stir slowly with a wooden spoon. Then add the butter, salt and sugar, stirring constantly.
But just chasing a trend isn’t quite enough for us. We want to use sustainably-sourced CBD from our home state of Vermont. After all, values-led sourcing is an important part of our process when we churn up new ice cream innovations. By using high-quality, sustainably-sourced ingredients, we support our linked prosperity model, ensuring that everyone involved with making our flavors — from the cocoa farmers to the Scoop Shop scoopers — is positively impacted. We source our brownies from Greyston Bakery, which has an innovative open-door hiring policy, and our cookie dough comes from Rhino Foods, which employs refugees and sources its dairy locally from the St. Albans Co-op.
A recent National Restaurant Association survey found that three in four chefs named CBD – and cannabis-infused food as a hot trend in 2019. “We’re doing this for our fans,” said Ben & Jerry’s CEO Matthew McCarthy. “We’ve listened and brought them everything from Non-Dairy indulgences to on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us and we want to give them what they’re looking for in a Ben & Jerry’s way.”
You probably already know that we’re fans of all things groovy — think: Half Baked and Dave Matthews Band Magic Brownies. So it’s no surprise that we can’t wait to get into the latest food trend: cannabidiol, or CBD. We are open to bringing CBD-infused ice cream to your freezer as soon as it’s legalized at the federal level.
Currently, the FDA prohibits adding CBD to food and beverages. But change is on the horizon: They’ve set a public hearing on the legalization of CBD-infused foods and beverages for May 31st, and we’ve submitted a comment to them in support of legalization.
Want to know when CBD-infused pints will be at your local grocery store? Sign up below for updates on our journey to the CBD-infused pint!