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advertising cbd topicals on facebook

Your CBD brand can run advertisements on Facebook and Instagram if you’re willing to take a few extra steps. Just like Google, Facebook has bots that crawl the website/app, reading and indexing every single piece of text that gets posted, especially advertisements. The keywords used in your ad and on your website will put you out of play, or keep you in it. *Here are 3 ways to get CBD ads approved:

Likely already a piece of your web strategy, email marketing can provide what you may be missing (no) thanks to Facebook and Instagram restrictions: regular and data-directed messages directly to your customers. Many email marketing platforms assist you in tailoring messages to certain kinds of customers. You can pick and choose your recipients age, location, interaction pattern, and more. Email newsletters are an especially useful way to run promotions or introduce new products, and they are a fabulous way to build brand voice.

So how do I advertise CBD on Facebook?

*Keep in mind that there is really no consistency as to whether or not ads get approved and why, so your experience may differ from others. If you set up your advertisement incorrectly, it likely won’t last long and/or won’t be circulated how you want it to be. If you attempt to run a Facebook ad that uses keywords such as “CBD”, “hemp”, or “cannabis”, it probably won’t get approved. And if it does, it won’t be long before Facebook takes it down for violating their terms of service. It’s the unfortunate truth of cannabis social media ads! And don’t even get us started on shadowbanning.. 🙄

While CBD and hemp are everywhere on the street, in convenience stores, at your local hipster lifestyle brand shop, at your local co-op grocery store ; CBD brands still struggle to live out loud on the internet. The online landscape can feel confusing and loaded with trapdoors. Well, we’re here to lend a hand. We highly recommend developing a long-term SEO strategy and honing in on your brand before you begin your advertising ventures. Shoot us a quick message and we’ll get in touch with you to discuss the ways in which we can assist.

According to an authoritative agency source in the cannabis industry, you can run CBD and hemp product ads on Facebook if you remove all explicit mentions of CBD, hemp, or cannabis from your content. While Facebook’s advertising policies don’t explicitly prohibit hemp or CBD, if you’ve ever tried to run an ad yourself, you know how difficult it can be to get approved. In 2021, Facebook and Instagram have become more lenient, and CBD brands have been able to get away with a lot more.

Facebook’s change comes as the business of CBD is rapidly growing and U.S. states are individually trying to regulate the market. Meanwhile, the platforms are each addressing CBD ads differently. Google, for example, is testing allowing ads for topical products as long as they don’t say CBD, according to Morning Consult.

The pressure for Facebook and other platforms to change their ways has been increasing, said Andrew Hemmingway, president of Toasted Collective, a digital agency focused on cannabis clients.

“Our policy remains the same: We don’t allow people to promote CBD or ingestible hemp on Facebook. The update to non-ingestible hemp was made months ago,” a Facebook spokesperson emailed.

The policy change comes not only as CBD is growing but as it gains approval from drug stores and enters new categories like beauty brands and even the creation of pet care brands. With the change focused on topical hemp and CBD, the brands that offer oils, lotions, creams, salves, serums as well as makeup infused with CBD stand to benefit.

As explained in a recent Verge article, Facebook banned advertising for CBD or ingestible hemp even though those products were not specifically mentioned in Facebook’s advertising policies. This move resulted in frustration from CBD brands and even a lawsuit that alleged deceptive ad practices.

Facebook and Google are two of the biggest advertising platforms today. They allow you to display your paid ads to a large customer base to boost sales and grow a successful business.

Check out our digital marketing services and contact us to learn more about how we can help you propel your CBD, health & wellness business forward, faster.

1 – Facebook, Instagram, Google Ads (Search & Display)

One in seven Americans personally use cannabidiol based products, that’s 14% of the US population (Gallup) that use CBD-derived products.

By seizing a good market share at such an early stage, you’ll guarantee your brand’s success for years to come when you advertise and consistently build content and serve your audiences.

There’s a huge first-mover advantage for CBD companies looking to dominate the market. The competition is at its lowest, and people are eager to learn about these new substances.